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May 29, 2023

Interactive colour palettes in the Jaguar Land Rover showroom

With the objective of enhancing the shopping experience, customers can visualise their favourite colours on their new vehicle using interactive colour blocks powered by our lift and learn technology.

Vertu Motors: enhancing the customer journey with interactive colour blocks

Vertu Motors use Lift and Learn in the prestigious Jaguar Land Rover showroom in Guiseley, West Yorkshire.

With the objective of enhancing the shopping experience, customers can visualise their favourite colours on their new vehicle using interactive colour blocks powered by our lift and learn technology.

Interactive colour palette's

Inside the showroom, customers can pick up a colour block from the range of 40+ colours available on Jaguar and Land Rover vehicles, and a video of the vehicle in the colour they have selected will instantly play on the screen above. A lot of the vehicles the dealership sells are made to order so the interactive display enables customers to visualise what their car would look like in different colours before making a purchase.

Vertu motors is known for their exceptional customer service and high-quality showrooms. Adding to the showroom experience, lift and learn is available for shoppers to view the different colour options on Jaguar and Land Rover vehicles, and is used by Vertu Motors to elevate the customer journey by helping customers make an informed decision when selecting their new vehicle colour.